Rebranding Tips Ideas

Rebranding Tips & Ideas
Rebranding the Webmaster Tools rebrandable and re-badgeable products with your own site details and promotional messages is a sure way of creating a viral storm directed at a targeted audience.You distribute the product with your message embedded, give your users resale or distribution rights and they then distribute the software with your details still embedded.Think LaterallyThink laterally though and I am sure you can find many other ways to use the rebrander to increase your back end income.For example why not use the rebrander to promote someone else's site?Yes your heard me right! Use the rebrander to promote someone else's site using your affiliate link to that site. Pick 3-4 of your better performing affiliate programs and rebrand a different version for each link. Then every so often change the version that your users are downloading. That way you will be promoting a number of different income streams at the same time and others will be distributing/marketing those affiliate links for you.This method is not restricted to Webmaster Tools products. You should be able to do it with any rebrandable software where you can enter an URL.Be different, be creative and you will be turning your small investment on rebrander software into a money making venture.Tailor Your PromotionThink about the people who will use the end product and tailor your promotion to suit. For example I can tell you the following about Webmaster Tools users...

1. They are all Webmasters or soon to be Webmasters.


2. They vary in experience but most are newbies through to middle experienced users.


3. They are all looking for products that will make their web page design easier. They are probably looking for other products that make other parts of their life easier too.


4. Emails and posts in my forum suggest that there are a large number of MS FrontPage users.


5. They ALL use computers and therefore are not daunted by modern technology.


6. The greater percentage of users are male.


7. Almost all users want to earn some money from their web site, even if it is just from an affiliate link or two.

Amongst other things that should tell you that, in general, Webmaster Tools users...

1. Will be interested in products that will help them easily create a web site.


2. Will be interested in products that help them promote/market their web site.


3. Will be interested in products that earn them an online income.


4. Will probably be interested in products that generally make computer use easier and safer. Think tutorials, anti-virus, anti-spyware etc here.

You should be performing this type of analysis on every product or service that you promote. The main questions are, I suspect, "What does the product/service do?", "Who would use it?", What benefit would they get from using it?", and "What other products would they be interested in?".You are not going to be successful in marketing any product unless you can answer those questions.Apply these techniques when you are rebranding any product and you have every chance of increasing your income.